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The Process Behind the BetterMatch Website
The BetterMatch website followed our efficient, repeatable process that keeps strategy, UX, and development working together seamlessly.
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Better Match
How we created Better Match’s AI-driven platform website
We turned Better Match’s powerful AI platform into a simple, guided website that helps teams understand what it does, who it’s for, and how it drives growth.
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About the Company
BetterMatch is an AI platform that helps teams find, research, and match with the right people—across sales, hiring, partnerships, and GTM.
About the Company
BetterMatch is an AI-powered platform designed to help teams instantly find, research, and connect with the right people. From sales and hiring to partnerships and GTM, BetterMatch automates sourcing, enrichment, research, and outreach to accelerate growth and reduce manual work.
www.bettermatch.io
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AI platform
sales & hiring
data enrichment
outreach automation
The Outcomes We Designed This Website For
Make it easy for visitors to understand what the platform does and who it’s for.Reduce friction by simplifying complex AI and data concepts into straightforward language.Increase demo/sign-up intent with clear CTAs placed in the right context.Build trust with social proof, benefit-led copy, and transparent explanations.Create a consistent structure that supports future experiments, pages, and campaigns.
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The Process Behind the BetterMatch Website
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Strategy & Design Craft
We work closely with you to deliver a flexible, business-aligned solution that provides clear insights for confident decision-making.
Integration
We work closely with you to deliver a flexible, business-aligned solution that provides clear insights for confident decision-making.
SEO & Performance
Alongside design and development, we build a strong SEO foundation with clear structure, optimized metadata, clean URLs, alt tags.
Testing Assurance
We prioritize quality by thoroughly testing every service before launch to ensure everything works exactly as intended.
Challenge
BetterMatch is a powerful AI platform with multiple use cases—sales, hiring, partnerships, GTM—but the previous website didn’t explain that clearly. The value was there, but the story wasn’t. Visitors struggled to understand what the product actually did, who it was for, and how the different features—sourcing, enrichment, research, outreach—fit together. As a result, the website wasn’t doing enough to support demos, sign-ups, or serious product conversations.
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Your Project Deserves a Better Website
If you’re ready to improve your online presence, we’re here to help.
We are a team of Webflow, brand, and design experts passionate about building sites that accelerate growth for B2B brands.
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